Housing reverse mortgage is a new old-age provision model replacing the elders’assets built during their working time with cash flow so as to promote security．The article conducts ordered Probit and Logistic models to investigate the influencing factors of the intention of elderly people to participate in reverse mortgage based on a survey data obtained from Wuhan．The findings include: ( 1) the elders’monthly income has a significant negative effect on their intention of participating in reverse mortgage．( 2) Inter-generation factors have significant effects on the elders’participation intention．Specifically，children’s supports of the mortgage impose a positive effect on the elders’participation intention，while the numbers and the economic status of the children present a negative effect．( 3) Information and knowledge about the mortgage also have a significant positive effect on the elders’participation intention，as well as their ‘reinforced cognition’to the mortgage need．The empirical analyses confirm three intriguing mechanisms in the process of the willingness inducement，i．e．，the security replacement effect，the inter-generation relationship restricted effect，and the information induced effect．